Serpstat Review: The All-in-One SEO Tool You Shouldn't Ignore

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SEO TOOLS



Hi there! Today, we’re diving into a comprehensive overview of Serpstat — a powerful SEO and PPC analytics platform that has earned a solid reputation among digital marketers.

 What is Serpstat?

If you're not familiar with Serpstat yet, here’s a quick introduction:

Serpstat was launched in 2013 as a keyword research tool. Since then, it has evolved into a full-fledged SEO and PPC platform trusted by over 330,000 marketers, SEOs, PPC experts, and copywriters around the globe.

Its database includes:

  • Over 100 million keywords

  • 180 million ads

  • 200 million search suggestions

Earlier this year, Serpstat expanded its keyword database, making it comparable to major industry tools like Moz and SEMrush.

It supports SEO data for 10 Google regions — including the USA, UK, Canada, Australia, and more — and even provides Yandex data for Moscow and Saint Petersburg.

 Serpstat's Core Features

Serpstat’s functionality is divided into six major categories:

1. Website Analytics


This tool includes domain analytics and URL analysis. With it, you can:

  • Track keyword positions

  • Compare domains side-by-side

  • Identify top competitors

  • Analyze top organic pages

  • Discover keywords your site already ranks for


2.  PPC Research



 

                    If you're running paid campaigns, Serpstat can show:

  • Competitors bidding on the same keywords

  • Sample ads and creatives

  • Gaps in your PPC strategy you can capitalize on

        

3. Batch Analysis


      •    Compare metrics across up to 200 domains, including:

  • Estimated traffic

  • Total and lost keywords

  • Visibility charts and more                    

  4 . Keyword Research

  


      This is Serpstat's bread and butter It helps you: 

  • Find keywords your competitors are ranking for

  • Discover new keyword opportunities

  • Explore LSI (Latent Semantic Indexing) keywords

  • Access search suggestions and related questions

  • Analyze top pages and competition for each keyword

       Whether you're doing SEO or running paid ads, keyword research is seamless with Serpstat.

5 . Backlink Analytics



         Understanding your backlink profile is critical for SEO. Serpstat lets you:

  • Track referring domains and pages

  • Monitor new and lost backlinks

  • Check anchor texts

  • View trust and page rank metrics (Serpstat’s proprietary scoring system)

  • Identify your top pages based on backlinks

This is a great tool for both analyzing your own site and spying on competitors’ link-building strategies.


6 • Rank Tracker


Serpstat’s Rank Tracker monitors your keyword performance across time and region. You can:

  • Track rankings across Top 10, Top 20, etc.

  • Analyze historical ranking data

  • Monitor traffic share against competitors

It's essential for staying on top of your SEO game.

5. Site Audit



The Site Audit tool provides a complete SEO health check, highlighting:

  • Issues with meta tags, headings, and redirects

  • Accessibility and indexing problems

  • External link errors

  • Page speed issues

  • Server-related problems (HTTP/HTTPS)

This tool helps ensure your site is search-engine friendly and optimized for performance.

6. Tools & Utilities


      Serpstat also includes useful tools like:

  • URL comparison

  • Keyword clustering

  • Search engine result page (SERP) analysis

  • API access for automation

7. Pricing Plans


 Serpstat offers Personal and Business plans.

Personal Plan Options:

  • Starts at $15/month (Plan A)

  • Goes up to $239/month

  • Great for bloggers, freelancers, and small teams

Business Plan Options:

  • Starts at $499/month

  • Goes up to $2,500/month

  • Ideal for agencies and large enterprises

Plan B, at $15/month with 4,000 daily queries, offers the best value for small business owners and affiliate marketers.

Considering how many features it includes, Serpstat is incredibly affordable — especially if you’re paying annually.

 Free Trial Available

Not ready to commit? You can test Serpstat with a free trial that includes a limited number of daily queries — perfect for exploring the platform’s core features before upgrading.

 Final Verdict: Is Serpstat Worth It?

Absolutely. If you’re a blogger, affiliate marketer, or digital agency on a budget, Serpstat gives you everything you need — keyword research, competitor analysis, PPC data, rank tracking, backlink insights, and site audits — all in one place.

With an unbeatable price-to-value ratio, Serpstat is hands-down one of the most affordable and effective all-in-one SEO platforms on the market.

Ready to level up your SEO game?
Try Serpstat for free and see if it’s the right fit for you!



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